Introducing INTRIGUE; the new season JETS Swimwear arrival with bohemian-luxe aesthetic we can’t get enough of!
Offered in four coveted colours set to make you crave the summer ahead with pure hypnotic attraction.
Think zesty Acid and neon undertones in Lava for the bolder babes who seek an off-duty ensemble that makes impact.
For the ladies of leisure who prefer a style that defines pure glamour; bold black and mysterious Shadow is for you.
With swim and resortwear pieces designed with knitted detailing that expose flashes of skin in all the right places; basking poolside is set to be pure delight.
Get the campaign look and shop the high-neck one-piece swimsuit J1914 here.
Shop the complete Intrigue collection here.
Backyard Opera caught up with JETS Design Director, Jessika Allen, to chat about the recent launch of the Intuition Collection 2014/15.
From trends to look out for this summer to designer inspirations, check-out the preview below!
See the full interview via Backyard Opera here.
Tell us a bit about how JETS began?
JETS all began for me in 2001. The decision to buy the swimwear brand actually came quite suddenly; my husband, Adrian, woke me up from my sleep and said “let’s buy JETS”.
It was tremendously exciting, nerving and a huge leap for both of us, but we knew it was the right decision.
My whole life had been dedicated to fashion and design, which has always been where I envisioned my career, so it felt like a natural progression; the next stage of my life.
We took a well-respected brand and injected a new focus and signature design style into it with an awareness of the original design philosophies, from there came JETS by Jessika Allen.
How would you describe your brand?
The JETS vision is focused in design and innovation, which I believe is the essence to what we’re all about - creating beautiful swim, accessories and ready-to-wear garments that make women look and feel glamorous.
Elegant, sophisticated and timeless, JETS understands style.
Precision and form mixed with grace, function meets fashion perfectly.
What is your design philosophy?
My design philosophy is built on the foundations of fit, fashion and fabrication.
This creative viewpoint allows me to craft garments for real women – each with a different lifestyle and personality.
Fashion-forward, classic, and at times eclectic – the JETS woman, much like the JETS brand, is ageless.
As a premium luxury swimwear brand, I believe it’s imperative we uphold this standard of superior quality through design integrity and unique style.
What has been the highlight of having your own label?
I believe the highlight to owning JETS can be pinpointed to many factors; that rush of adrenalin I feel at the birth of a new collection, the story I can tell through different colours, prints and textures throughout the design process, or when the perfect new shape is created that makes you feel like it was designed specifically for you the way it fits and drapes the body.
Being able to do what I love brings so much excitement and focus to each day!
However, who’s not to say that having instant access to a dream wardrobe isn’t a pretty cool reality!
What are you are most passionate about in life?
While remaining passionate comes naturally for my life inside JETS, outside of work I also have many passions and commitments.
From spending time with my family, entertaining at home, involving myself in charities, such as the Sony Foundation, and treating myself to the art gallery, musicals and theatre; I aim to involve myself in as much as possible.
I’m a strong believer in the importance of remaining cultured, involved in the community and socially aware.
Another passion of mine is my commitment to teaching and training aspiring designers and creatives.
To involve myself in the shaping of the future workforce is very exciting and rewarding.